What is the difference between pin and like on pinterest

Now that you have Rich Pins installed, images saved from your site will show additional information on the pins. Enabling Rich Pins is only half the equation though — you need to utilize them! The description that is displayed in your article Rich Pins is controlled by the copy you write for your meta description. If you leave the meta description blank, your Pins will show the first couple of lines of the article.

Take advantage of the description space by adding a compelling description to every post. For Recipe Rich pins, make sure to add helpful information to your recipe cards that you think pinners will be searching for. Most recipe plugins have a section to include a short description of the recipe. Remember what I said above: think of the title and the description of your post Rich Pins as ad copy.

The primary goal of rich pins should be to make pinners care about your page and earn their click. The title and description should entice your readers to click through or save your Pin. Rich Pins are really great feature on Pinterest that provides Pinterest users the ability to direct act on pins. Rich Pins absolutely shows metadata right on the Pin itself and provides richer experience and maximize engagement. It will definitely have great impact on businesses and have positive results.

I really love this guide to sufficient information regarding this subject and also provides opportunity to learn additional regarding this topic. Eventually, thanks for sharing your healthy experience with us. Do you have any more in-depth guides or advice for that? The Pinterest Developer articles for it are just over my head! There is some problem now, I tried to do that and they show me this : Note: As of January , we are no longer supporting place and movie Rich Pin types. All existing place or movie Pins will continue to show as normal on Pinterest.

Great Post Kate. I just noticed they have reduced it back to 4 types of rich pins now article, product, recipe and app install. Since Pinterest is no longer supporting Place rich pins, what do you recommend to help improve traffic for a travel related business?

Is there anything else I should be doing? I would definitely add the place to the pin description for sure. Thanks for this article. I have a question about actually putting Rich Pins on my Pinterest board. I seem to get mixed results and am not sure of the best way to do this. Another question, when other people pin something from my website, does the metadata show up in the rich pin, or does the alt text for the picture itself show up?

The Rich Pin data is pulled from your website so when you pin a post to your Pinterest board, the rich pin will automatically show up. And yep, when other people pin it shows up. I always recommend updating the alt text on images to ensure that info travels as well.

This is what is populated in the pin description. Thank you for the great info. I have the rich pins setup on my etsy store, my website and my online store. The rich pins work great when I create them. If I log into a different pinterest account on a different computer the rich pins do not work. Any ideas? Rich Pins will only work on the account you apply for them with. I have a question. Any idea why recipes would be showing on the bottom of a pin that is NOT a recipe?

Is it a rich pin error or something that is on the backend of wordpress? Thank you for your time!! Hello Jo, I just checked out your pin.

Editing the pin to the appropriate post and running it through the debugger should fix it. Good luck! First, I have really enjoyed your site. Next, I have been really struggling to get Rich Pins for Pinterest. I was following the instructions for WordPress and it looks like the social media and Facebook options are now a part of the premium package and I am not in a place to upgrade at this moment. Which means I am not able to follow those steps. What do you suggest that I do?

Thanks for the article. Etsy links are automatically pulled into Pinterest as rich links. However the product descriptions below the photo look messy and not all of us want our price information listed. Just a photo of the product and a unique descriptions.

Are you a part of my FB group simplepinmedia. There are some etsy sellers there that may be able to help you. Hi Cindy! Did you ever resolve this? I am having the same exact issue right now. Any help would be appreciated! Trying to avoid waiting for Pinterest to get back to me and just do the research myself.

Every blog I turn to has had no issues with creating rich pins so this error message is hard to research. Your rich pins are approved on Pinterest! When I do scroll down, everything has a green check mark next to it, except the field under Authors. If so, how would I fix that field? The title of the article include the date So ever since I made mine from normal pie to rich pins my site traffic literally just dropped off. Like from about views a day to … what did I do wrong?!

Or is this just coincidence? Kate, what is your best advice for meta tags? I could use some expert advice. Good question! Let me ask my friend Kristie Hill about this. Very helpful information! Do you know how I can change my rich pin description on Pinterest? I published my blog post and had a typo in the SEO and now if someone pins from my site, the typo shows up in the rich pin title.

Thanks for your time! You would change it on the blog side and then run that URL through the Pinterest debugger tool the same one that you used to get Rich Pins.

Thank you as always for incredibly helpful, well researched, and easy to understand information! I only have a personal account, not a page linked to my business. Is it possible to apply for rich pins through Yoast without connecting my facebook account?

Or is it no problem to use my personal account and I should just do it so that I can use rich pins on pinterest? Thank you! Yes, if you put the code for approving your website in you should be able to have it work.

You can use your personal account but I would highly recommend only using your business account. The U. This order has not changed since the previous year. The shopping ad format is currently only available in 28 countries in North America and Europe. This Pinterest stat suggests that people were not just engaging with shopping, they were checking out too.

Keep in mind, Pinterest recently introduced a variety of features that made it easier to shop on the platform. The stats also correspond with the pandemic-driven shift to online retail. People prefer to see your product in action over straightforward product shots. According to Pinterest, campaigns that show someone using your product are more likely to drive sales , too.

Collection ads allow marketers to promote multiple products in the same Pin. The full-screen ad experience displays a hero image and up to 24 secondary Pins. Pinterest rolled out automatic bidding for shopping in October Pinterest also told investors that the majority of advertisers using automatic bidding increased their budget allocations on the platform, which suggests the process is effective.

Pinterest leadership says it pays to be positive. Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles.

Try it free today. Get Started. Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. Skip to content Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. The types of content you post in your pins matters, too. The same study from Curalate and a similar study from Pinterest found that:.

Color and content definitely affect this, but the dimensions of your pins can play a crucial role, too. Visual content on Pinterest will always take center stage. Users are, after all, presented with a swath of images all squished together, and they scroll until something jumps out at them. Just as important, it can help the right users find your pins. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.

If you've already created boards on Pinterest, you may have noticed the ability to add collaborators to them. Using this strategically can yield great results. Adding a guest collaborator is easy. On the group board, click the grey icon next to your logo. They run in an auction-style where advertisers bid to have ads shown to their target audience. With Promoted Pins, you can optimize for different types of goals. Your objectives will determine the user actions you pay for, including:.

With the Promoted Pins system, you can set daily and total budgets. You can choose if your ads will appear in searches, feeds, or both. With Promoted Pins, you have the option to create custom audiences from email lists for retargeting, and you can use demographic and location targeting.

Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.

Placing your ad in search results is a valuable opportunity. No other social media marketing activity gives you this kind of advantage. Pinterest is unlike any of the other social media platforms, because users are equally motivated to save items for themselves as they are to share them with others.

It has exceptional selling power, particularly for ecommerce. To succeed on Pinterest, have a deep understanding of the customers you're trying to reach, stay consistent with your pins, profile, and boards, and keep up to date on best practices and changes occurring to the platform.

Happy pinning! Looking for other ways to get more visitors? Learn how to drive traffic to your website. Ana Gotter is a marketer, consultant, and writer specializing in content marketing and social media marketing.

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