When was levi strauss founded

Levi Strauss became famous and wealthy. He was one of the wise moneymakers who provided goods and services to the miners of California. Firstly he initiated a dry goods wholesale house under his own name. His company began making heavy-duty work pants, now known as jeans, in s, and it continues to operate to this day. His father Hirsh and his mother Rebecca Haas Strauss had two children together, and Hirsh had five children from his first marriage to Mathilde Baumann Strauss who had died in Living in Bavaria, the Strausses experienced religious discrimination because they were Jewish.

There were restrictions on where they could live and special taxes placed on them because of their faith. When he was around the age of sixteen, Strauss lost his father to tuberculosis. He, his mother, and two sisters made their way to the United States two years later. Jonas and Louis had established a dry goods business there and Levi went to work for them. The California Gold Rush of led many to travel out west to seek their fortune. Strauss was no exception.

In early , he headed out to San Francisco to sell goods to the thriving mining trade. Strauss ran his own wholesale dry goods company as well as acted as his brothers' West Coast agent. Using a series of different locations in the city over the years, he sold clothing, fabric, and other items to small shops in the region. At first they employed seamstresses working out of their homes, but by the s, Strauss had opened his own factory.

As decades passed, the craze only grew, and now blue jeans are worn and beloved by men and women, young and old, around the world.

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At a. Lindbergh, a young airmail pilot, was a Tough, Riveted Pants One of Strauss' customers, a Reno, Nevada tailor named Jacob Davis, designed heavy cotton work pants in , hammering rivets onto the pocket corners to make them more durable. Their "waist high overalls" quickly gained favor among the region's miners, teamsters, lumberjacks, and farmers. By the end of , thousands of San Franciscans were wearing Strauss and Davis's pants.

The company would later register the name "Levi's" as a trademark.